International Students Vistit Klee Klee Store
2018/5/2 17:02:34
On April 11th, 2018, Dr. Yung-Pin LU arranged a visit for the students belonging to the course “Chinese NGO/NPO Management and Study” to the concept store of “Klee Klee”. The marketing manager of the brand and the sales team warmly welcomed all of us. The marketing manager “安柏” gave us a detailed presentation about their brand. She started her presentation by briefing the meaning of “Klee Klee” that is “slow down”. She told that Klee Klee took step for cleaner environment by designing and producing clothes with eco-friendly material, sustainable dyeing techniques, degradable packaging and recycled buttons. Furthermore, she declared that their main concept and attitude is “slow down” that they want to share with the world.
The Speaker also talked about their brand’s collaborations with “Beijing Contemporary Art Foundation” on a project called “Preservation and Sustainable Development of Ethnic Minorities’ Cultural Heritage in China- Dulong Project”.
It was remarkable experience for all the students to learn about organic clothing and pursuing a lifestyle where human and nature can co-exist equally and harmoniously.
Author: Farheen Ehsan