Lecture 25: Soft Power in Asia: Emerging Trends and Impacts

2018/5/15 13:51:20

Lecture 25: Soft Power in Asia: Emerging Trends and Impacts          May . 15 . 2018

Time：2018. 04. 27.（Friday）10:30-11:30 p.m.

Venue：Room 239, Xinjian Building, Shanghai Jiao Tong University, Xuhui Campus

Title: Soft Power and Motilities: Emerging Trends and Impact

Abstract:

How does soft power evolve in Asia? Conceptual debates on diaspora diplomacy become more intriguing as migrants become instrumental in promoting state images.  This presentation focuses on the general features of soft power as it evolves within the region and beyond. It also explores how soft power is projected through migration and transnationalism in Asia.

Bio-note:

Ron Vilog is an associate professor at the International Studies Department of De La Salle University.

Title: Webs of Affect: K Drama Fandomand the Economies of ‘Soft Power’ in Asia

Abstract:

Hallyu, the Korean Wave, has been sweeping across Southeast Asia, its success gargantuan, its fandom counted in the millions. The Korean culture industry definitively and programmatically churns out K dramas as commodities meant to be consumed by its target market, meant to lure and entrap viewers and create networks of loyal followers or fans by its technologies of manufacturing affect. Some studies on Hallyu have remarked that this is a deployment of ‘soft power’ by South Korea that is linked to reported increases in tourist arrivals and the flourishing and expansion of Korean markets for its export products, notably in the cosmetics, garments, and food industry, not to mention the entertainment products themselves. The talk is a sharing on some preliminary reflections on ‘soft power’ in Asia, focused on Hallyu and the economies of exchange instantiated by it among the fans of K Drama.

Bio-note:

Jazmin Badong Llanais an associate professor of drama, theatre, and performance at De La Salle University, where she is also the Dean of the College of Liberal Arts. She is a member of the PSi Board of Directors, serving as its Membership Officer.